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Unlocking the intersection of MELANIA encrypted tokens and Decentralized Finance

13 May 22:54

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In today's turbulent cryptocurrency market, Melania Crypto has attracted attention for its $MELANIA meme coin related to the First Lady of the United States, Melania Trump.

As a digital asset that combines political branding with speculative frenzy, $MELANIA quickly sparked market discussions upon its launch, but also came with controversies and risks. This article will delve into the operational mechanism, market performance, potential risks, and how to participate in this project, taking you through a comprehensive understanding of this phenomenon-level encryption asset.

## What is Melania?

$$MELANIA is a meme coin based on blockchain technology, announced by Melania Trump through her Truth Social platform on the eve of Donald Trump's second presidential inauguration on January 19, 2025.

Unlike traditional cryptocurrencies, $$MELANIA does not have explicit product or service support, and its value mainly depends on market speculation and political fan effects. It, together with another meme coin $TRUMP associated with the Trump family, and the decentralized finance project World Liberty Financial, collectively form the Trump family's layout in the crypto space.

Core Features:

1. Political Branding Drive:
   $MELANIA has attracted a lot of attention, especially in encryption forums and political media, by leveraging Melania's public image and the political influence of the Trump family.

2. Speculative assets:
   As a meme coin, $MELANIA is not regulated by US securities laws and is classified as a non-securities digital asset. Its price is highly volatile, making it suitable for investors with high risk tolerance.

3. Community and Marketing:
   $MELANIA maintains its popularity through social media (such as X platform) and promotional activities by the Trump family (such as high-priced dinners). For example, Trump has offered $TRUMP holders the opportunity to dine with the president, indirectly increasing the visibility of $MELANIA through this marketing strategy.

## Melania's encryption market performance

According to CoinGecko data, as of May 13, 2025, the price of $MELANIA is approximately $0.422, a drop of about 98% from its peak of $133.73 since its launch on January 20. However, $MELANIA experienced a price surge of over 5000% in the early stages of its launch, with a market capitalization surpassing $2 billion at one point. Here are key points regarding its market performance:

### 1. Early frenzy and huge profits

- Insider trading controversy: According to the Financial Times, 24 crypto wallets purchased tokens worth $2.6 million in the 2.5 minutes before the public announcement of $MELANIA, and then sold them at a profit of nearly $100 million after the price soared. One wallet purchased $681,000 worth of $MELANIA 64 seconds before the public announcement and made a profit of $39 million within 24 hours of selling.
- Team sell-off: Blockchain data shows that the $MELANIA team sold tokens worth $1.5 million from April 26th to 28th, demonstrating a programmatic selling strategy that may exert downward pressure on the price.

### 2. Current trend

- Price fluctuations: $MELANIA experienced a significant pullback in the first quarter of 2025, but has rebounded by about 5.28% recently, demonstrating some market resilience.

- Market sentiment: Discussions on the X platform indicate that investors are cautious about the long-term potential of $MELANIA, believing that its value relies more on the news effect of the Trump family rather than fundamentals.

## Conclusion

Melania Crypto combines political branding with speculative encryption through the $MELANIA token, becoming a major focus of the 2025 encryption market. Despite its early skyrocketing bringing huge returns to some investors, its high volatility, insider trading controversies, and regulatory risks make it more suitable for speculators with a high risk appetite. Ordinary investors should fully research market dynamics before participating and carefully assess their risk tolerance.

Disclaimer: Cryptocurrency investment carries high risks, market fluctuations may result in capital loss. Please conduct thorough research and carefully assess risk tolerance before investing.

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<div>Author: Rooick Z., Gate researcher
<div class="info-tips">*This article represents only the author's point of view and does not constitute any trading advice. Investment carries risks, so decisions should be made carefully.
<div>*This content is original, and the copyright belongs to Gate. If you need to reprint, please indicate the author and source, otherwise legal responsibilities will be pursued.
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